In 2017, through the unmoored preliminary coin providing (ICO) growth, celebrities had been paid shills. Bear in mind when Dennis Rodman promoted Potcoin in North Korea and DJ Khaled endorsed Centra’s ICO? This 12 months, celebrities additionally jumped the bandwagon, however in a considerably extra healthful manner, selling the emergent world of non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs). This additionally drew jeers, however the impression of celebrities in transferring mainstream audiences to crypto was plain. Musicians like 3LAU made the case for NFTs, whereas resort heiress Paris Hilton was a surprisingly eloquent advocate for crypto.