Nike enters the metaverse game following RTFKT acquisition


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Sportswear producer Nike introduced the acquisition of digital sneakers and collectibles model RTFKT. Nike turns into the largest U.S.-based athletic merchandise producer by way of this partnership to affix the metaverse bandwagon. 

A Cointelegraph report from Nov. 02 highlighted Nike’s submission of requests for patenting the words — namesake, swoosh emblem and simply do it — to be used on-line and in on-line digital worlds.” The submitting was accompanied by two new job postings for digital materials designers, signaling the corporate’s intent to enter the metaverse.

Nevertheless, the brand new RTFKT acquisition confirms Nike’s curiosity in delving into the metaverse ecosystem:

According to Nike, buying RTFKT will assist the corporate “ship next-generation collectibles that merge tradition and gaming.” John Donahoe, the president and CEO of Nike believes that the transfer helps speed up Nike’s digital transformation efforts:

“Our plan is to spend money on the RTFKT model, serve and develop their progressive and inventive group and lengthen Nike’s digital footprint and capabilities.”

Supporting this imaginative and prescient, RTFKT co-founder Benoit Pagotto mentioned that “we’re excited to develop our model which was absolutely shaped within the metaverse.”

Associated: Adidas enters the Metaverse with NFT partnerships

On the opposite facet of the world, German sportswear producer Adidas introduced coming into the metaverse after partnering with nonfungible token (NFT) firms, together with Bored Ape Yacht Membership, gmoney NFT and PUNKS Comedian.

As Cointelegraph identified, an article on the Adidas cellular app mentioned:

“The Metaverse is the place anybody can categorical their most unique concepts and be their most genuine selves, in no matter type they could take. And because of the blockchain [and NFTs], these pioneers can personal a bit of what they create.”

Meta, who has additionally just lately rebranded itself from Fb, welcomed Adidas’ entry because it said “We won’t wait to see Adidas within the metaverse.”